{"id":11698,"date":"2021-05-11T08:25:42","date_gmt":"2021-05-11T06:25:42","guid":{"rendered":"https:\/\/www.gamerefinery.com\/?p=11698"},"modified":"2021-05-11T08:25:42","modified_gmt":"2021-05-11T06:25:42","slug":"market-explorer-supercharge-your-feature-research","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/market-explorer-supercharge-your-feature-research\/","title":{"rendered":"From Competitors Tab to Market Explorer – Supercharge Your Feature Research"},"content":{"rendered":"\n

As we here at the CSM team talk with our users, there is always the same question which keeps popping up: What features do our competitors have?<\/p>\n\n\n\n

This if something is one of the most crucial questions as it helps product owners & designers to:<\/p>\n\n\n\n

  1. Prioritize right features<\/li>
  2. Implement those features<\/li><\/ol>\n\n\n\n

    We\u2019ve always guided our users through five step programs in our service:<\/p>\n\n\n\n

    1. Market explorer \u2013 Find what features are popular out there in the market<\/span><\/a><\/li>
    2. Compare Games \u2013 Find what makes your hand-picked core competitors tick when dissected by +250 individual features we track here at GameRefinery<\/li>
    3. Update Impacts \u2013 How adding individual feature changes impacted games KPIs<\/span><\/a><\/li>
    4. Implementation examples \u2013 How those features have been implemented in<\/li>
    5. Game Analyzer \u2013 Creating your own roadmaps to project how the game would look like, say after a quarter<\/span><\/a><\/li><\/ol>\n\n\n\n

      In this article, we will solely focus on step 1, the Market Explorer, as there is a neat trick within your own game’s game overview page’s competitors tab which takes Market Explorer comparison to a completely new level.<\/p>\n\n\n\n

      In this use case we will be using my personal favorite, RAID: Shadow Legends<\/span><\/a>.<\/p>\n\n\n\n

      Remember what Flint from GI Joe had to say:<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      \"Image<\/figure><\/div>\n\n\n\n

      Competitors tab<\/h2>\n\n\n\n

      The competitors tab on each game overview page is an instant way how our users can immediately identify the core competitors. We take two things into account when we list games in the competitors tab:<\/p>\n\n\n\n

      1. Game’s position in our genre taxonomy<\/span><\/a><\/li>
      2. The core, meta & gameplay defining mechanics<\/li><\/ol>\n\n\n\n

        Using the competitors tab, you do not need to browse through app stores to find similar games and finally confirm their status as a competitor after playing them. Let the GameRefinery algorithm do the work for you!<\/p>\n\n\n\n

        RAID: Shadow Legends<\/span><\/a>‘ competitors tab already shows us few games which really stand out and can be considered core competitors.<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \"RAID:<\/figure><\/div>\n\n\n\n

        To the Market Explorer!<\/h2>\n\n\n\n

        The real saving grace here is the orange Show In Market Explorer button, as it allows us to immediately create two segments: One for our loved Raid and the other for all the competitor games.<\/p>\n\n\n\n

        When we move to the features data tab, we can immediately begin seeing some of the features Raid has what the competitors don\u2019t have and vice versa.<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \"Feature<\/figure><\/div>\n\n\n\n

        From the get-go example, we can see that Raid does not have Promotional collaboration events, but 53% of the competitors do.<\/p>\n\n\n\n

        Let us begin expanding the two segments with two more segments:<\/p>\n\n\n\n