{"id":131,"date":"2015-02-19T00:01:21","date_gmt":"2015-02-18T22:01:21","guid":{"rendered":"https:\/\/dev-gamerefinery.pantheonsite.io\/?p=131"},"modified":"2015-02-19T00:01:21","modified_gmt":"2015-02-18T22:01:21","slug":"3-ways-predictive-analytics-will-change-mobile-games-part-i","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/","title":{"rendered":"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I"},"content":{"rendered":"<h1><\/h1>\n<p>Big Data and Predictive Analytics have been popular buzzwords over the last couple of years &#8211; and for good reason. For many industries, predictive analytics have changed the rules of the game: tech giants like Amazon and Netflix base their core business on predictive analytics, and Google can literally know \u201c<a title=\"who will die and who will buy\" href=\"https:\/\/www.amazon.com\/Predictive-Analytics-Power-Predict-Click\/dp\/1118356853\" target=\"_blank\" rel=\"noopener noreferrer\">who will buy and who will die<\/a>\u201d<\/p>\n<p>Mobile game industry is still young, but I am certain that it will soon be \u201cconquered\u201d by predictive analytics. These are the three most important things that we predict that will change when this happens:<\/p>\n<h3>1. Resources will be used more efficiently<\/h3>\n<p>There are over 300.000 games in App Store, and most have no chance of success. Rovio made 51 games before they hit the spot with Angry Birds. The best free-to-play publishers and developers allocate three to six months for soft launch testing. But it doesn\u2019t need to be this way.<\/p>\n<blockquote><p>The best free-to-play publishers and developers allocate three to six months for soft launch testing. But it doesn\u2019t need to be this way.<\/p><\/blockquote>\n<h4>Predictive analytics generates huge increase in sales<\/h4>\n<p>Other industries can demonstrate how predictive analytics help save resources and increase the hit rate. Take television ads for instance, which is thought to be a highly creative process (as is developing mobile games). This was totally true during the 60s and the era of \u201cMad Men\u201d, but today, when competition is much tougher (as in the mobile game industry), the requirements are also much higher. AT&amp;T, one of the world\u2019s biggest telecom operators, uses predictive analytics to increase the hit rate of TV Ads.<\/p>\n<blockquote><p>Other industries can demonstrate how predictive analytics help save resources and increase the hit rate.<\/p><\/blockquote>\n<p>Their data science team collects data from hundreds of ads ranging from what type of humor was used, how characters interacted with each other and what type of the storyline was used. Based on the collected data, they built a predictive model that forecasts the success of a new ad, determined by its features. In this way they find an optimal set of features for their TV ad. The result: the campaign was the most successful in AT&amp;T\u2019s history (and they sure have done a lot of campaigns) and generated over $50 million in sales (to see the ad, just search \u201cAT&amp;T lily ad\u201d in YouTube).<\/p>\n<h4>Predicting the success of the game before the soft launch brings great benefits<\/h4>\n<p>The same approach can be used to predict the success of mobile games that are only in theconcept phase. What this means in practice is that instead of having about 0,01% &#8211; 1% chance of reaching to the top grossing 200 list with your game or game concept (unless you have the user acquisition dollars or cross promotion resources of those already in the Top Grossing), you could multiply your chances.<\/p>\n<p>Based on GameRefinery\u2019s database\u00a0games which feature set has been optimized\u00a0 using predictive analytics engine have 10-40%\u00a0probability of reaching the top 200 list. \u00a0\u00a0So, instead of doing 50+ games you need only to make 2-3 games to get to the same result.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter wp-image-132 size-full\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png\" alt=\"Probability of reaching to 200 listp\" width=\"2763\" height=\"2028\" \/><\/p>\n<p>This was the part I of the blog series. More to come next week\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Data and Predictive Analytics have been popular buzzwords over the last couple of years &#8211; and for good reason. For many industries, predictive analytics have changed the rules of the game: tech giants like Amazon and Netflix base their core business on predictive analytics, and Google can literally know \u201cwho will buy and who [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"topic":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-market-research"],"acf":[],"yoast_head":"<title>3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I - GameRefinery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I - GameRefinery\" \/>\n<meta property=\"og:description\" content=\"Big Data and Predictive Analytics have been popular buzzwords over the last couple of years &#8211; and for good reason. For many industries, predictive analytics have changed the rules of the game: tech giants like Amazon and Netflix base their core business on predictive analytics, and Google can literally know \u201cwho will buy and who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/\" \/>\n<meta property=\"og:site_name\" content=\"GameRefinery\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T22:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png\" \/>\n<meta name=\"author\" content=\"nordsoftware\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nordsoftware\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/\"},\"author\":{\"name\":\"nordsoftware\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/#\\\/schema\\\/person\\\/4917bc0e902de442a26a9125a8d9681f\"},\"headline\":\"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I\",\"datePublished\":\"2015-02-18T22:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/\"},\"wordCount\":538,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gamerefinery.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Probability-of-reaching-to-200-listp.png\",\"articleSection\":[\"Market Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/\",\"url\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/\",\"name\":\"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I - GameRefinery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gamerefinery.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Probability-of-reaching-to-200-listp.png\",\"datePublished\":\"2015-02-18T22:01:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/#\\\/schema\\\/person\\\/4917bc0e902de442a26a9125a8d9681f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gamerefinery.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Probability-of-reaching-to-200-listp.png\",\"contentUrl\":\"https:\\\/\\\/www.gamerefinery.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Probability-of-reaching-to-200-listp.png\",\"width\":2763,\"height\":2028},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/3-ways-predictive-analytics-will-change-mobile-games-part-i\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gamerefinery.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/#website\",\"url\":\"https:\\\/\\\/www.gamerefinery.com\\\/\",\"name\":\"GameRefinery\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gamerefinery.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gamerefinery.com\\\/#\\\/schema\\\/person\\\/4917bc0e902de442a26a9125a8d9681f\",\"name\":\"nordsoftware\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"nordsoftware\"},\"url\":\"https:\\\/\\\/www.gamerefinery.com\\\/author\\\/nordsoftware\\\/\"}]}<\/script>","yoast_head_json":{"title":"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I - GameRefinery","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/","og_locale":"en_US","og_type":"article","og_title":"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I - GameRefinery","og_description":"Big Data and Predictive Analytics have been popular buzzwords over the last couple of years &#8211; and for good reason. For many industries, predictive analytics have changed the rules of the game: tech giants like Amazon and Netflix base their core business on predictive analytics, and Google can literally know \u201cwho will buy and who [&hellip;]","og_url":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/","og_site_name":"GameRefinery","article_published_time":"2015-02-18T22:01:21+00:00","og_image":[{"url":"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png","type":"","width":"","height":""}],"author":"nordsoftware","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nordsoftware","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#article","isPartOf":{"@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/"},"author":{"name":"nordsoftware","@id":"https:\/\/www.gamerefinery.com\/#\/schema\/person\/4917bc0e902de442a26a9125a8d9681f"},"headline":"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I","datePublished":"2015-02-18T22:01:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/"},"wordCount":538,"commentCount":1,"image":{"@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png","articleSection":["Market Research"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/","url":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/","name":"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I - GameRefinery","isPartOf":{"@id":"https:\/\/www.gamerefinery.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#primaryimage"},"image":{"@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png","datePublished":"2015-02-18T22:01:21+00:00","author":{"@id":"https:\/\/www.gamerefinery.com\/#\/schema\/person\/4917bc0e902de442a26a9125a8d9681f"},"breadcrumb":{"@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#primaryimage","url":"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png","contentUrl":"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2015\/02\/Probability-of-reaching-to-200-listp.png","width":2763,"height":2028},{"@type":"BreadcrumbList","@id":"https:\/\/www.gamerefinery.com\/3-ways-predictive-analytics-will-change-mobile-games-part-i\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gamerefinery.com\/"},{"@type":"ListItem","position":2,"name":"3 Ways Predictive Analytics Will Change Mobile Games \u2013 PART I"}]},{"@type":"WebSite","@id":"https:\/\/www.gamerefinery.com\/#website","url":"https:\/\/www.gamerefinery.com\/","name":"GameRefinery","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gamerefinery.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gamerefinery.com\/#\/schema\/person\/4917bc0e902de442a26a9125a8d9681f","name":"nordsoftware","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"nordsoftware"},"url":"https:\/\/www.gamerefinery.com\/author\/nordsoftware\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":1,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":7901,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/posts\/131\/revisions\/7901"}],"wp:attachment":[{"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/tags?post=131"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.gamerefinery.com\/wp-json\/wp\/v2\/topic?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}