{"id":14307,"date":"2021-12-22T18:21:02","date_gmt":"2021-12-22T16:21:02","guid":{"rendered":"https:\/\/www.gamerefinery.com\/?p=14307"},"modified":"2021-12-22T18:21:02","modified_gmt":"2021-12-22T16:21:02","slug":"how-gamerefinery-helped-genesis-backed-holy-water-develop-a-metagame-to-grow-their-audience","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/how-gamerefinery-helped-genesis-backed-holy-water-develop-a-metagame-to-grow-their-audience\/","title":{"rendered":"How GameRefinery Helped Genesis Backed Holy Water Develop a Metagame to Grow Their Audience"},"content":{"rendered":"\n<p>Here at <a href=\"https:\/\/holywater.tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Holy Water<\/a>, we have worked hard to establish ourselves as a leading Tech company focusing on creating innovative products. Founded in 2020 within Genesis, we are proud to have launched more than ten products, which regularly appear in the App Store\u2019s top charts.<\/p>\n\n\n\n<p>Our game My Fantasy: Choose Your Story, has been the 2nd most downloaded interactive story game in the US and Australia since November 2021. With over 2 million users to date, My Fantasy allows users to explore and fulfil their fantasies through interactive storytelling.<\/p>\n\n\n\n<p>Thanks to GameRefinery, we have significantly reduced the time to create GDDs and ensured our game would appeal as much to new players as it does to our established player base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identifying-our-main-competitors-and-player-archetypes\"><strong>Identifying our main competitors and player archetypes<\/strong><\/h2>\n\n\n\n<p>We began by looking at My Fantasy competitors on GameRefinery and selecting games such as Tabou Stories, Lovelink and Covet Fashion with similar game mechanics. We looked into the competitions\u2019 player archetypes and found that one of the most significant archetypes was \u2018thrill seeker\u2019.<\/p>\n\n\n\n<p>With this information, we looked at our player base and noticed how our own \u2018thrill seeker\u2019 audience share was far behind. We found this surprising as My Fantasy has some of the same game mechanics that our competitors do.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-01-v2.png\" alt=\"My Fantasy mobile game player archetypes top three segments\" class=\"wp-image-14312\" width=\"354\" height=\"444\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-01-v2.png 708w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-01-v2-239x300.png 239w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure><\/div>\n\n\n\n<p>Through GameRefinery data, we were also able to identify one of the primary motivations of our users is expression through customisation and decoration.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-02.png\" alt=\"My Fantasy: Choose Your Story mobile game motivational drivers\" class=\"wp-image-14309\" width=\"750\" height=\"412\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-02.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-02-300x165.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2021\/12\/genesis-holy-water-customer-case-02-768x422.png 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-developing-new-game-mechanics-and-meta-game-for-our-players\"><strong>Developing new game mechanics and meta-game for our players<\/strong><\/h2>\n\n\n\n<p>Thanks to the information we gathered through GameRefinery, we found valid references and implementation examples of different game mechanics in key competitors\u2019 games.&nbsp;<\/p>\n\n\n\n<p>Armed with these valuable insights, we decided to develop new interactive stories to make sure we satisfied the expressionists\u2019 needs. So now, after each level,&nbsp; players can customise characters and spaces with new clothes, makeup and room decoration. And for our thrill-seekers, we went ahead and developed a whole new meta.<\/p>\n\n\n\n<p>Not only did we improve our game with the insights we gathered from player archetype analysis, but we also created a theme across all of our creative material and ads that integrated our players\u2019 motivations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at Holy Water, we have worked hard to establish ourselves as a leading Tech company focusing on creating innovative products. Founded in 2020 within Genesis, we are proud to have launched more than ten products, which regularly appear in the App Store\u2019s top charts. Our game My Fantasy: Choose Your Story, has been the [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":14311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"topic":[290,292,289,293,291,295],"class_list":["post-14307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","topic-features","topic-game-design","topic-genres","topic-monetization","topic-motivations","topic-retention"],"acf":[],"yoast_head":"<title>How GameRefinery Helped Genesis Backed Holy Water Develop a Metagame to Grow Their Audience<\/title>\n<meta name=\"description\" content=\"Thanks to GameRefinery, Holy Water significantly reduced the time to create GDDs and ensured that their game would appeal as much to new players as it does to their established player base.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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