{"id":15280,"date":"2022-06-02T10:31:10","date_gmt":"2022-06-02T07:31:10","guid":{"rendered":"https:\/\/www.gamerefinery.com\/?p=15280"},"modified":"2022-06-02T12:28:31","modified_gmt":"2022-06-02T09:28:31","slug":"mobile-game-market-review-may-2022","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/mobile-game-market-review-may-2022\/","title":{"rendered":"Analyst Bulletin: Mobile Game Market Review May 2022"},"content":{"rendered":"\n

May was the month of some major new game launches in the mobile market, including the highly anticipated mobile version of Apex Legends and global releases for Ni No Kuni: Cross Worlds and the turn-based music RPG Dislyte. While there was a lack of seasonal events in the US due to no major holidays taking place, we saw plenty of events in China celebrating the May 1st, and the same in the Japanese mobile market for Golden Week.\u00a0<\/p>\n\n\n\n

4X games show no signs of slowing down across all markets. If you\u2019re looking for interesting examples, look no further than The Ants: Underground Kingdom, Red Alert Online and The Grand Mafia. May also introduced some major updates to Merge Mansion, Pok\u00e9mon Unite, State of Survival and PUBG Mobile. You can find more information on these updates, as well as major updates and events for specific markets, covered in much more detail below. <\/p>\n\n\n\n

US Market Overview<\/h2>\n\n\n\n

Several major titles including Merge Mansion<\/a>, Pok\u00e9mon Unite<\/a> and State of Survival<\/a> introduced new features. Merge Mansion added a collectible album system, a great way of boosting player retention, while Pok\u00e9mon Unite launched its subscription-based UNITE club membership, which comes with numerous perks and benefits. State of Survival introduced a hero appointment mode and a new guild PVE mode, while Game of Sultans – Royal Pets<\/a> saw several new elements added to the game, including a social hangout space with min-games, collectibles albums and a new subscription plan.<\/p>\n\n\n

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\"If
If players are able to complete a chain completely for Merge Mansions’ collectibles album, they get rewards. Discover more about why collection systems work great as a retention mechanic for all genres by checking <\/em>this blog post<\/em><\/a>.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

While May was a relatively quiet month for events and collaborations, PUBG MOBILE<\/a> featured an impressive collaboration event with the popular anime Neon Genesis Evangelion, which made some major changes to the world map. The Ants: Underground Kingdom<\/a>, which continues to impress with its unique twist on 4X gameplay<\/a>, held its first seasonal map event, while Minecraft, Disney Emoji Blitz, and Star Wars: Galaxy of Heroes held Star Wars-themed celebrations to commemorate May 4th. <\/p>\n\n\n

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\"In
In the PUBG MOBILE x Neon Genesis Evangelion collaboration, The 6th Angel had invaded Erangel in the classic gameplay mode and attacked nearby players.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

New top 200 grossing entrants on the market<\/h3>\n\n\n\n

Noteworthy for May is how many new games reached the top 200 for the first time in a month\u2019s time span compared to a normal situation in the US market (new games having scaling challenges).<\/em><\/p>\n\n\n\n