{"id":17514,"date":"2024-08-22T11:12:33","date_gmt":"2024-08-22T08:12:33","guid":{"rendered":"https:\/\/www.gamerefinery.com\/?p=17514"},"modified":"2024-08-22T11:12:33","modified_gmt":"2024-08-22T08:12:33","slug":"how-to-build-better-live-events-with-the-gamerefinery-live-events-tracker","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/how-to-build-better-live-events-with-the-gamerefinery-live-events-tracker\/","title":{"rendered":"How to Build Better Live Events with the GameRefinery Live Events Tracker"},"content":{"rendered":"\n

With 95% of game makers<\/a> developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. You should start thinking of your LiveOps strategy from the moment you start developing your game. <\/p>\n\n\n\n

The biggest challenge is convincing the millions of players who are already invested in their favorite games to come and spend time in yours. If you are lucky enough to capture their attention at launch, you can lose them just as quickly as you gained them if you don\u2019t have the right live events framework in place. <\/p>\n\n\n\n

Putting that framework together isn\u2019t easy. The mobile market is incredibly competitive and there\u2019s a growing number of AAA console and PC developers entering the fray. You\u2019ve got hundreds of potential competitors to keep an eye on, thousands of live events to track, and constantly changing trends in the mobile market affecting gameplay mechanics, monetization and user acquisition. <\/p>\n\n\n\n

All of this might sound difficult, but it shouldn\u2019t have to be. We launched the GameRefinery Live Events Tracker to provide an all-in-one platform that allows users to monitor their competitors and live events in real-time, get daily updates, and analyze the features and mechanics proving the most popular with players. <\/p>\n\n\n\n

Here\u2019s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobile games, no matter what genres you operate in. <\/p>\n\n\n\n

Using the Live Events Tracker for competitor analysis<\/h2>\n\n\n
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Adding games to the Live Events Tracker <\/h3>\n\n\n\n

The GameRefinery analysts analyze more than 100 games daily across PC, console, and mobile, and we’re always adding new games to the roster. Analysts are experts in the games and genres they report on, ensuring all updates are fully contextualized with all the information you could ever need. <\/p>\n\n\n\n

Updates are also supported with screenshots showing everything from character skins and ad implementation to IAP offers and general gameplay. This means you’ll always have a thorough understanding of what’s happening across the live events space without having to play the games yourself! <\/p>\n\n\n\n

When you first access the Live Event Tracker you can pick up the games you are interested in by clicking on ‘Edit Select Games’ button. If you’re unsure of which games to add, we’d recommend using the tabs at the top to filter games by their category, genre and\/or subgenre. <\/p>\n\n\n\n

Building a list of games that share your genre can help you keep track of what your competitors are doing. Alternatively, you might want to build a list of games in a completely different category for live event inspiration. The choice is yours!<\/p>\n\n\n\n

Navigating the Live Events Tracker<\/h3>\n\n\n\n

Once you’ve compiled a list of games to monitor, the Live Events feed will display live events in order of start times, with the most recent events at the top. Even if you’ve only selected a handful of games to monitor, you’ll likely have a lot to sift through. For example, selecting four games from the 4X category brought up more than 150 live events across two days! <\/p>\n\n\n\n

You’ve got several options when it comes to filtering this list down even further: <\/p>\n\n\n\n

Filter Events by Event Name<\/strong><\/h4>\n\n\n\n

This is great if you already know the event name you want to track but aren’t sure when it took place or how to find it. Event names are displayed alphabetically according to the date range you have set in your calendar. <\/p>\n\n\n\n

Filter Events by Event Type <\/strong><\/h4>\n\n\n\n

Looking for monetization inspiration? Fancy a battle pass refresh? Or maybe you want to introduce new gameplay mechanics, such as guilds and minigames, but don’t know where to start? <\/p>\n\n\n\n

Filtering events by event type is a great way to get LiveOps inspiration and learn more about the gameplay mechanics and monetization features that are making the biggest impact on revenue and user acquisition. <\/p>\n\n\n\n

Filter Events by Event Duration<\/strong><\/h4>\n\n\n\n

If you’re struggling to decide how long you should run specific event types for, filtering events by event duration is a great way of getting a feel for what your competitors are doing. If you’re planning a major anniversary event, try searching for 17-27 days or even 32+ days to see how other games have celebrated important milestones. <\/p>\n\n\n\n

Event duration provides even more analysis when it’s combined with the ‘event type’ filter. If you’re unsure whether two days is long enough to trial an IAP offer, filter events by selecting ‘monetization – IAP offer\/bundle’ and the ‘two-day duration’ to see what else comes up. You can keep extending the event duration to get a better idea of the average time that most IAP offers and bundles run for. <\/p>\n\n\n\n

You can also use the ‘event stats’ tab to gauge the average and max duration of specific event types. <\/p>\n\n\n\n

Using the ‘Game Calendars’ Tab to roadmap LiveOps campaigns <\/h2>\n\n\n\n

If you notice your daily revenue is down on specific days, your competitors might have a successful live events framework in place that’s pulling spend away from your game \u2013 maybe it’s a great IAP offer that’s taking place at the beginning of every week. <\/p>\n\n\n\n

You can use the ‘game calendars’ tab in the Live Events Tracker to reveal LiveOps roadmaps for your competitors, helping you make more informed decisions on when to launch specific events and features. It’s also a great way to understand how to interconnect events for further engagement, such as running smaller IAP events to support a larger event taking place across a long duration. <\/p>\n\n\n\n

The game calendars tab can help you: <\/p>\n\n\n\n