{"id":17712,"date":"2025-01-16T13:15:50","date_gmt":"2025-01-16T11:15:50","guid":{"rendered":"https:\/\/www.gamerefinery.com\/?p=17712"},"modified":"2025-01-16T13:15:50","modified_gmt":"2025-01-16T11:15:50","slug":"mobile-game-market-review-december-2024","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/mobile-game-market-review-december-2024\/","title":{"rendered":"Analyst Bulletin: Mobile Game Market Review December 2024"},"content":{"rendered":"\n<p>We might be in the first month of 2025, but our analysts are still reeling from everything launched in the mobile market in December 2024. The title that got the most attention was <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/66f656345307fa4feb62afa5\/updatehistory\/gameupdate\/66f656345307fa4feb62afa5\/1.0.9\/us\" rel=\"noreferrer noopener\">Pok\u00e9mon TCG Pocket<\/a>, which continued its monumental success into the New Year after introducing its first-ever card pack expansion.&nbsp;<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/565c92d99b75634154f21824\/updatehistory\/gameupdate\/565c92d99b75634154f21824\/16.654.6\/us\" rel=\"noreferrer noopener\">Clash of Clans<\/a> also ended the year with a bang by launching the much-anticipated new level for its Town Hall systems, which resulted in a spike of more than 200% in daily revenue on the US iOS market, as well as a month-long PvE challenge event that gave players direct control over their heroes for the first time. Meanwhile, Brawl Stars got into the holiday spirit with a generous giveaway event that saw all players gifted the game\u2019s first-ever crossover character, <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=594283f3787929e3bb5367a9&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=594283f3787929e3bb5367a9&amp;m_liveEventTypeId=63c54d1185649600af5c1b29&amp;m_liveEventId=675ad9e6a8fa2f2fc5a0b470&amp;m_tab=Description\" rel=\"noreferrer noopener\">Buzz Lightyear from Disney Pixar\u2019s Toy Story<\/a>.&nbsp;<\/p>\n\n\n\n<p>Over in the more casual side of the market, Monopoly GO! launched its biggest partner event yet, <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=63e657ef27af8500af39a61b&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=63e657ef27af8500af39a61b&amp;m_liveEventTypeId=634faf4af651c500a9755ff3&amp;m_liveEventId=675be5dee74acf2f3285f7c4&amp;m_tab=Description\" rel=\"noreferrer noopener\">Haunted Mansion<\/a>, while <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=5c592c9d9890a2235f75963f&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=5c592c9d9890a2235f75963f&amp;m_liveEventTypeId=6350fbb7f651c500a9756082&amp;m_liveEventId=674cd2214c01875da47cf758&amp;m_tab=Description\" rel=\"noreferrer noopener\">Lily\u2019s Garden<\/a> ran an in-game competition where players had the chance to win real-world prizes like an iPhone 16 Pro. We\u2019d be remiss if we didn\u2019t mention Nintendo either, which drew a lot of attention after releasing a new premium version of <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/59f1a30d787929090712677b\/overview\" rel=\"noreferrer noopener\">Animal Crossing: Pocket Camp<\/a> without multiplayer features.&nbsp;<\/p>\n\n\n\n<p>Everything you need to know about these games and updates, as well as the latest events and trends from both the casual and midcore markets, is detailed in our latest analyst bulletin below.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">December\u2019s casual game updates<\/h2>\n\n\n\n<p>The match3 puzzler <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/65b9f9af89df3312b5008adc\/updatehistory\/gameupdate\/65b9f9af89df3312b5008adc\/1.28.01\/us\" rel=\"noreferrer noopener\">Matching Story<\/a> sledged off the December festivities with Christmas Dice Frenzy, a dice board minigame featuring three additional sub-minigames. The overarching minigame functioned much like any classic board game, with players rolling dice (acquired by playing Matching Story\u2019s core gameplay levels) and progressing based on the number they land.&nbsp;<\/p>\n\n\n\n<p>Players earned event currency as they moved across the board, and also had the chance to land on one of three minigame squares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The TNT Slot square sent players to a 3&#215;3 grid with nine multipliers and hidden TNTs. Players spun to reveal a random square and received event currency based on their match-up, as long as they didn\u2019t reveal too many TNT squares.<\/li>\n\n\n\n<li>After landing on the Giant Dice square, players rolled a six-sided dice with symbols for five different multipliers, plus one TNT symbol. Players could roll the dice to collect event currency for as long as they didn\u2019t land on the TNT symbol.<\/li>\n\n\n\n<li>The Bank Heist square featured a 3&#215;4 grid with hidden symbols. Players needed to find three of the same symbols to receive the event currency prize. Again, a hidden TNT symbol would end the round if found.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Accrued currency could be spent in a dedicated event store to purchase items that help in the main game, like boosters and cards, which is standard practice. More interestingly, the items for purchase were made available in \u201cstages.\u201d As players completed stages, they would progress to the Grand Prize Bar, which unlocked a special in-game decoration once full.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"374\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/christmas-dice-frenzy.png\" alt=\"Matching Story\u2019s Christmas Dice Frenzy\" class=\"wp-image-17714\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/christmas-dice-frenzy.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/christmas-dice-frenzy-300x112.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/christmas-dice-frenzy-768x287.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Matching Story\u2019s Christmas Dice Frenzy<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Since they first appeared in Monopoly GO!, partner events (cooperative events where players are grouped together in one large team, and then divided into smaller teams that work together to achieve an overarching goal) have become one of the most prolific mobile live event trends. But now, as we begin the New Year, partner events are evolving\u2014with many expanding in scope and introducing all-new twists.<\/p>\n\n\n\n<p>Royal Match\u2019s <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=5f1c2b699890a24fa48e8870%2C588659fdbc85faa3cff61d84%2C5ea6cf729890a27ce44b57cc&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=5f1c2b699890a24fa48e8870&amp;m_liveEventTypeId=634faf4af651c500a9755ff3&amp;m_liveEventId=676563599e62a136a9156365&amp;m_tab=Description\" rel=\"noreferrer noopener\">Train Journey<\/a> is one such example. It follows the traditional template followed by most partner events. Players partner with three different people that form multiple sub-partnerships, and must then complete puzzle levels in the main game to earn event currency (in this case, trains). This is then used to spin a \u201cwheel of fortune\u201d to progress on a playing board. As players move along the board, they accumulate \u201cRail Tokens\u201d that are distributed between each partnership.&nbsp;<\/p>\n\n\n\n<p>After accruing a certain amount of tokens with each partner, the player is awarded railway pieces, which pave the way to completing the event and unlocking various rewards.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"800\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/train-journey-event.png\" alt=\"Royal Match\u2019s Train Journey Event\" class=\"wp-image-17715\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/train-journey-event.png 742w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/train-journey-event-278x300.png 278w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><figcaption class=\"wp-element-caption\"><em>Royal Match\u2019s Train Journey Event<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Being the game that first launched partner events, it\u2019s only fitting that Monopoly GO! is also one of the titles seeing just how far the concept can go. <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=63e657ef27af8500af39a61b&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=63e657ef27af8500af39a61b&amp;m_liveEventTypeId=634faf4af651c500a9755ff3&amp;m_liveEventId=675be5dee74acf2f3285f7c4&amp;m_tab=Description\" rel=\"noreferrer noopener\">Haunted Mansion<\/a> is Monopoly GO!\u2019s most extensive partner event yet, and saw eight players complete a series of tasks that included lighting candles, fixing generators, and preparing themed items like pizza. There was generally much more variety on offer than in Monopoly GO!\u2019s previous partner events, with many levels even featuring different visual designs.<\/p>\n\n\n\n<p>Additionally, Haunted Mansion incorporated task management elements that benefitted the team as a whole and offered an optional competitive aspect to encourage individual success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"717\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/haunted-mansion.png\" alt=\"Monopoly GO!\u2019s Haunted Mansion\" class=\"wp-image-17716\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/haunted-mansion.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/haunted-mansion-300x215.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/haunted-mansion-768x551.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Monopoly GO!\u2019s Haunted Mansion<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Meanwhile, Lily\u2019s Garden launched something rarely seen in the Western side of the mobile market: <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=5c592c9d9890a2235f75963f&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=5c592c9d9890a2235f75963f&amp;m_liveEventTypeId=6350fbb7f651c500a9756082&amp;m_liveEventId=674cd2214c01875da47cf758&amp;m_tab=Description\" rel=\"noreferrer noopener\">real-life prizes<\/a>. As part of the game\u2019s Christmas celebrations, which also included <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=5c592c9d9890a2235f75963f&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=5c592c9d9890a2235f75963f&amp;m_liveEventTypeId=6350fbb7f651c500a9756082&amp;m_liveEventId=674cd2214c01875da47cf758&amp;m_tab=Description\" rel=\"noreferrer noopener\">a calendar packed with various free and premium rewards<\/a>, players could take part in a Lily\u2019s Holiday Giveaway raffle for the chance to win an iPhone 16 Pro or Samsung Galaxy S24 Ultra, as well as Amazon gift cards. However, getting these prizes wasn\u2019t easy, with players having to complete 100 match3 levels just to acquire one raffle ticket.&nbsp;<\/p>\n\n\n\n<p>In addition to boosting engagement, the competition was likely conceived with the aim of encouraging more players to visit <a target=\"_blank\" href=\"https:\/\/www.gamerefinery.com\/mobile-game-publishers-are-bypassing-google-and-apple-store-cuts-with-external-web-stores\/\" rel=\"noreferrer noopener\">Lily\u2019s Garden\u2019s online webstore<\/a> where transactions aren\u2019t subject to the iOS and Google Play store royalty fees. Players needed to submit their email to enter the competition, likely registering them for the game\u2019s newsletter which regularly features webstore links and other advertisements.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"327\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/holiday-giveaway-christmas-event.png\" alt=\"Lily\u2019s Holiday Giveaway Christmas-event\" class=\"wp-image-17717\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/holiday-giveaway-christmas-event.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/holiday-giveaway-christmas-event-300x98.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/holiday-giveaway-christmas-event-768x251.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Lily\u2019s Holiday Giveaway Christmas-event<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Last but not least<em>, <\/em><a href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=5f0f13549890a279792e24d9&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=5f0f13549890a279792e24d9&amp;m_liveEventTypeId=6350fbb7f651c500a9756082&amp;m_liveEventId=6756bb9c510bfa5d37de4da2&amp;m_tab=Description\" target=\"_blank\" rel=\"noreferrer noopener\">Travel Town<\/a> introduced Tick Tock Orders, special short-duration tasks that are more challenging to complete but offer better rewards than usual. A nice touch here was the addition of the \u201cChoose Your Challenge\u201d feature\u2014players could go for a slight increase in difficulty to get a slight boost to their prize or opt for the maximum challenge for the best reward possible. Once players had chosen their difficulty level, they were granted three hours to complete the task, after which the order would disappear.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"478\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/tick-tock-orders.png\" alt=\"Travel Town introduced Tick Tock Orders\n\" class=\"wp-image-17718\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/tick-tock-orders.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/tick-tock-orders-300x143.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/tick-tock-orders-768x367.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Travel Town introduced Tick Tock Orders<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">December\u2019s midcore game updates<\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/565c92d99b75634154f21824\/updatehistory\/gameupdate\/565c92d99b75634154f21824\/16.654.6\/us\" rel=\"noreferrer noopener\">Clash of Clans<\/a> ended 2024 on a high note with the introduction of Town Hall level 17, which brought an array of new content to the game. Highlights included a new Hero, the Minion Prince, a new Hero Hall building which acts as the central hub for managing all hero-related features, and a Helper Hut building for managing and upgrading the Chief\u2019s Helpers: the Builder Apprentice and the newly-added Lab Assistant, which helps speed up research tasks in the Home Village\u2019s Laboratory.<\/p>\n\n\n\n<p>As with past Town Hall updates, the launch of level 17 caused a dramatic uptick in Clash of Clans\u2019 daily revenue performance, which increased by around 200% on the US iOS market on 25 November.&nbsp;<\/p>\n\n\n\n<p>As if that wasn\u2019t enough, Clash of Clans also released <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/565c92d99b75634154f21824\/live-events?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1735682400000&amp;dateTo=1736978399999&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;shot=675040d00fae4966f2ac044f&amp;shotModalIso=us&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=565c92d99b75634154f21824&amp;m_liveEventTypeId=63c54a3185649600af5c1b1f&amp;m_liveEventId=6752eeae510bfa5d37de4adc&amp;m_tab=Description\" rel=\"noreferrer noopener\">Controllable Heroes: Cookie Chaos!<\/a>, a month-long event featuring a series of limited-time PvE challenges that unlocked sequentially. In regular Clash of Clans battles, players are limited to simply tapping to deploy heroes and troops, which then move across the battlefield automatically. This event stood out as it granted players full control over the heroes&#8217; movement, giving them the freedom to experiment with all-new tactical strategies.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"504\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/clash-of-clans-performance.png\" alt=\"Clash of Clans\u2019 performance on the US iOS market [Source: GameRefinery Platform]\n\" class=\"wp-image-17719\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/clash-of-clans-performance.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/clash-of-clans-performance-300x151.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/clash-of-clans-performance-768x387.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Clash of Clans\u2019 performance on the US iOS market [Source: GameRefinery Platform]<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Another title that ended 2024 with a major update was <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/66f656345307fa4feb62afa5\/updatehistory\/gameupdate\/66f656345307fa4feb62afa5\/1.0.9\/us\" rel=\"noreferrer noopener\">Pok\u00e9mon TCG Pocket. <\/a>On 17 December, the game added its first card pack expansion, which included 68 new basic cards alongside a whole bunch of associated tasks and achievements. A number of new solo challenge battles were also added, which featured opponents equipped with decks primarily based on the newly introduced cards.&nbsp;<\/p>\n\n\n\n<p>Overall, the update was quite a simplistic content expansion without any major surprises or feature changes. Nevertheless, the addition of new cards alone caused a huge surge in the game\u2019s daily revenue performance, which spiked by more than 470% on 17 December in the US.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"515\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket-performance.png\" alt=\"Pokemon TCG Pocket\u2019s performance on the US iOS market [Source: GameRefinery Platform]\n\" class=\"wp-image-17720\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket-performance.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket-performance-300x155.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket-performance-768x396.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Pokemon TCG Pocket\u2019s performance on the US iOS market [Source: GameRefinery Platform]<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Pokemon TCG Pocket is expected to get a more dramatic shake-up later this month when players are granted the ability to trade cards, although details as to how this will actually work in practice are yet to be revealed. That being said, given the game is continuing to journey down Victory Road, ranking among the top-grossing 10 in the US and Japan, there\u2019s arguably nothing the game needs to change at this point in time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"718\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket.png\" alt=\"Pokemon TCG Pocket\n\" class=\"wp-image-17721\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket-300x215.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/pokemon-tcg-pocket-768x551.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Pokemon TCG Pocket<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Elsewhere, Mobile Legends: Bang Bang concentrated on the more competitive side of the mobile market with <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734386400000&amp;dateTo=1736373599999&amp;feedDateFrom=1710712800000&amp;feedDateTo=1710885599999&amp;gameIds=5845ae36bc85fa394ca75cd9&amp;performanceChangesBy=Peak_1_days&amp;performanceEffectThreshold=0.3&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=5845ae36bc85fa394ca75cd9&amp;m_liveEventTypeId=63c549ac25b67100af5aa370&amp;m_liveEventId=6756ea86ca808424634dbdfd&amp;m_tab=Description\" rel=\"noreferrer noopener\">Rising Open<\/a>, a tournament where players of all skill levels were invited to try their hand at becoming an eSports sensation.&nbsp;<\/p>\n\n\n\n<p>The event provided a structured pathway from local matches to higher-level championships, creating a competitive environment in which all players could take part. Players could participate in matches alone or in teams, and there were no rank restrictions, making it accessible to everyone regardless of their experience level or preferences. However, teams could scout solo players, with configurations remaining flexible until the final brackets.&nbsp;<\/p>\n\n\n\n<p>As the tournament went on, players earned tokens for their participation that could be spent in a dedicated in-game shop selling exclusive cosmetics items and various consumables.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"677\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/rising-open-tournament.png\" alt=\"Mobile Legends: Bang Bang Rising Open tournament\n\" class=\"wp-image-17722\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/rising-open-tournament.png 981w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/rising-open-tournament-300x207.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/rising-open-tournament-768x530.png 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><figcaption class=\"wp-element-caption\"><em>Mobile Legends: Bang Bang Rising Open tournament<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Lastly, Brawl Stars launched its first-ever collaboration event, partnering with Disney Pixar to bring the world of Toy Story into the game. It was an unexpectedly generous crossover, with all players being gifted Buzz Lightyear\u2014an all-new playable character with three unique playstyles (Laser, Saber, and Wing)\u2014as part of <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/live-events-tracker\/games?additionalDatas=gameVersion%2CtopIAPs%2CrevenueChange%2CdownloadChange%2CauChange%2CanalystReview&amp;dateFrom=1734991200000&amp;dateTo=1736287199999&amp;feedDateFrom=1736114400000&amp;feedDateTo=1736287199999&amp;gameIds=594283f3787929e3bb5367a9&amp;performanceChangesBy=Impact_7_days&amp;performanceEffectThreshold=0.1&amp;sortGamesBy=SustainedGrossingRank&amp;modalType=liveEvent&amp;m_trackedGameId=594283f3787929e3bb5367a9&amp;m_liveEventTypeId=63c54d1185649600af5c1b29&amp;m_liveEventId=675ad9e6a8fa2f2fc5a0b470&amp;m_tab=Description\" rel=\"noreferrer noopener\">Brawlidays<\/a>, a 14-day-long login event with daily gifts.&nbsp;<\/p>\n\n\n\n<p>Adding to the generosity was that Buzz was also fully upgraded from the start, so players did not need to invest their time or cash into the new character. However, this came with two caveats: Buzz cannot be used in Ranked mode and will only be available until 4 February, when he will be removed from the game. The crossover did feature some monetization in that a handful of Toy Story-themed skins, such as Jessie Jessie and Woody Colt, are available for purchase, although Buzz was pitched as the main draw.&nbsp;<\/p>\n\n\n\n<p>Given that licensed IPs are typically costly and time-consuming to acquire, such a generous giveaway with a prolific partner like Disney is somewhat out of the ordinary. However, it\u2019s entirely possible that Disney themselves fronted the cost in a bid to introduce the Toy Story IP to Brawl Stars&#8217; expansive audience, especially given that a new film in the historic franchise is in early production.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"346\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/brawl-stars-toy-story.png\" alt=\"Brawl Stars launched its first-ever collaboration event, partnering with Disney Pixar to bring the world of Toy Story into the game.\n\" class=\"wp-image-17723\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/brawl-stars-toy-story.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/brawl-stars-toy-story-300x104.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/brawl-stars-toy-story-768x266.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Brawl Stars launched its first-ever collaboration event, partnering with Disney Pixar to bring the world of Toy Story into the game.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Additional midcore gaming highlights and other news<\/h3>\n\n\n\n<p>Looking at December&#8217;s new releases, <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/674fe340629ed50bc52e5d78\/overview\" rel=\"noreferrer noopener\">Infinity Nikki<\/a> was one newcomer that made quite an impact when it landed on 5 December, jumping to eighth place in downloads on the US iOS market. The open-world game, which mixes action RPG elements with a focus on dress-up, has since fallen down the ranks and out of the top 200 overall titles.&nbsp; However, it\u2019s worth noting that the game is also available on PS5, so it\u2019s possible players are still spending\u2014it\u2019s just happening on a different platform.&nbsp;<\/p>\n\n\n\n<p>That being said, the game\u2019s monetization strategy is relatively moderate. It relies on a gacha system that focuses primarily on outfits that are purely aesthetic, with abilities that have minimal impact on gameplay. However, a more aggressive form of monetization emerges in the game\u2019s progression mechanics, where the free-to-play players face a prolonged grind for accumulating upgrade materials compared to paying customers.<\/p>\n\n\n\n<p>Infinity Nikki is part of a long-standing series and follows on from Shining Nikki and Love Nikki. It\u2019s the latest entry in the growing genre of cozy dress-up games, following the successful trend set by titles such as Roblox\u2019s Dress to Impress. These games have gained popularity among players of all genders, though Infinity Nikki appears to target a predominantly female audience.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-01.png\" alt=\"Infinity Nikki\" class=\"wp-image-17724\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-01.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-01-300x169.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-01-768x432.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"310\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-02.png\" alt=\"Infinity Nikki\" class=\"wp-image-17725\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-02.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-02-300x93.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/infinity-nikki-02-768x238.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Infinity Nikki<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>While Nintendo has largely taken its focus away from the mobile market in favor of the Switch, the legendary game maker became a talking point in December when it announced that online support was ending for <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/59f1a30d787929090712677b\/overview\" rel=\"noreferrer noopener\">Animal Crossing: Pocket Camp<\/a> after seven years. Rather than remove the game from the market entirely, <a target=\"_blank\" href=\"https:\/\/app.gamerefinery.com\/game\/674e927fd2764f7fe683b141\/overview\" rel=\"noreferrer noopener\">a new offline version <\/a>has been released that can be purchased for a one-time fee ($10, increasing to $20 after January).<\/p>\n\n\n\n<p>Players of the live version can transfer their account to the complete version via the Nintendo account and continue playing. All monetization has been removed, and any features previously locked behind a subscription are now available to all.&nbsp;<\/p>\n\n\n\n<p>The move has had some mixed responses from long-term fans: while most players agree that the decision to make the game premium is a net positive, many feel that the complete version <a target=\"_blank\" href=\"https:\/\/screenrant.com\/animal-crossing-pocket-camp-complete-no-multiplayer\/\" rel=\"noreferrer noopener\">feels empty and lonely without other players<\/a>. While Animal Crossing is perfectly serviceable as a single-player game, a large part of its appeal is inviting others to visit your home and appreciate your decorations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"716\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/animal-crossing-pocket-camp.png\" alt=\"Animal Crossing: Pocket Camp became a talking point in December when it was announced that online support was ending for the game after seven years.\n\" class=\"wp-image-17726\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/animal-crossing-pocket-camp.png 1000w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/animal-crossing-pocket-camp-300x215.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2025\/01\/animal-crossing-pocket-camp-768x550.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Animal Crossing: Pocket Camp became a talking point in December when it was announced that online support was ending for the game after seven years.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We might be in the first month of 2025, but our analysts are still reeling from everything launched in the mobile market in December 2024. The title that got the most attention was Pok\u00e9mon TCG Pocket, which continued its monumental success into the New Year after introducing its first-ever card pack expansion.&nbsp; Clash of Clans [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":17729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"topic":[290,292,293,295,296],"class_list":["post-17712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research","topic-features","topic-game-design","topic-monetization","topic-retention","topic-trends"],"acf":[],"yoast_head":"<title>Analyst Bulletin: Mobile Game Market Review December 2024<\/title>\n<meta name=\"description\" content=\"We might be in the first month of 2025, but our analysts are still reeling from everything launched in the mobile market in December 2024.\" \/>\n<meta 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