{"id":8003,"date":"2020-09-08T19:05:44","date_gmt":"2020-09-08T17:05:44","guid":{"rendered":"https:\/\/www.gamerefinery.com\/?p=8003"},"modified":"2020-09-23T13:46:22","modified_gmt":"2020-09-23T11:46:22","slug":"how-gamerefinery-helped-lootcakes-accelerate-growth","status":"publish","type":"post","link":"https:\/\/www.gamerefinery.com\/how-gamerefinery-helped-lootcakes-accelerate-growth\/","title":{"rendered":"How GameRefinery Helped Lootcakes Accelerate Growth"},"content":{"rendered":"\n<p>At Lootcakes, we\u2019re helping to pioneer an important trend that we refer to as \u201crewarded data sharing\u201d &#8211; where consumers actively harness their data to get more of what they love. Gamers that join our service are rewarded with gift cards to gaming platforms in exchange for sharing their Google Play, Apple, and Steam purchase receipts. We monetize data on behalf of our members and share the revenue with them through rewards. How do we monetize this data? Well, that\u2019s where GameRefinery comes in!<\/p>\n\n\n\n<p>Our initial business model involves building lookalike audiences that game UA teams use to expand their spender targeting on major advertising platforms. We build lookalikes derived from Lootcakes members that spend in games that are competitive with or share key elements with our client\u2019s game. With GameRefinery\u2019s slick tools and insanely deep features analysis, we\u2019re able to build lists of games based on gameplay mechanics, meta-game features, IP usage, monetization approach, user demographics, and a host of other elements. We then create our lookalikes based on the Lootcakes members who are spenders in those games.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2020\/09\/image-4-1024x569.png\" alt=\"GameRefinery's Competitors feature gives a list of game's top competitors\" class=\"wp-image-8004\" width=\"768\" height=\"427\" srcset=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2020\/09\/image-4-1024x569.png 1024w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2020\/09\/image-4-300x167.png 300w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2020\/09\/image-4-768x426.png 768w, https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2020\/09\/image-4.png 1376w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>GameRefinery helps us with complex analysis, but also makes life very simple by providing features like \u201cCompetitors\u201d which crunches all of their data and quickly spits out a smart list of a games\u2019 top competitors. Also, internally we\u2019ve adopted GameRefinery\u2019s game classification system which is more precise and market-relevant than the genre classifications of the app stores.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gamerefinery.com\/wp-content\/uploads\/2020\/05\/data-image1-1024x761.png\" alt=\"GameRefinery's game classification system\" width=\"512\" height=\"381\"\/><\/figure><\/div>\n\n\n\n<p>When we first realized what GameRefinery was doing we were both relieved and excited. Relieved because gone was the need for Lootcakes to build out its own team to deep dive into the features of top-grossing games. Excited, because we saw that we could combine our unique spender data with their unique game features data to accelerate the growth of our business. With GameRefinery\u2019s help, Lootcakes is now providing its UA lookalike audiences for eight of the US Top 100 Grossing games. In 2020, game publishers are spending tens of millions of dollars targeting these smartly-built audiences. Lootcakes + GameRefinery is a match made in game data heaven!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gamerefinery.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Find out how the data could work for you, speak to our experts<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Lootcakes, we\u2019re helping to pioneer an important trend that we refer to as \u201crewarded data sharing\u201d &#8211; where consumers actively harness their data to get more of what they love. Gamers that join our service are rewarded with gift cards to gaming platforms in exchange for sharing their Google Play, Apple, and Steam purchase [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":8007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"topic":[],"class_list":["post-8003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<title>How GameRefinery Helped Lootcakes Accelerate Growth<\/title>\n<meta name=\"description\" content=\"Lootcakes combines their unique spender data with GameRefinery&#039;s unique game features data to accelerate the growth of their business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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